The full form of SEO in digital marketing is ‘Search Engine Optimization’, which means ‘search engine optimization’ i.e. making your content friendly to search engines like Google.
How to do Search Engine Optimization?
If you want to rank your website on the first page of a Search Engine like Google, then it is very important to know about SEO, like what it is and how to do it. Without SEO, you will not be able to rank any website in Google.
In this article, we will learn the very basics of what SEO is and how to do it. We will try to understand many more things related to search engine optimization. And at the same time, if you want to learn SEO, then I will also tell you very basicly how you can learn this, that too step-by-step.
Why SEO is important for websites?
If you consider this as an example, if you have a shop, but no customer comes and none of your goods are sold, then what would be the use of having a shop? Your answer would be, not at all!
In the same way, when you create a website and work on it, what will be your main objective, Not only that visitors come to your website, but many people also come and see your blog. But if no visitors come, will you be able to get any benefit from your website? Not at all!
Now, this is the work of SEO. It is a method by which the website is ranked on the first page of Google, which brings organic traffic to the website.
“Now let me ask you a question. Whenever you search for something on Google, do you visit pages 3, and 4 after page 2? Even hardly you would go to page 2 of Search Result. Most people go to the top 5–6 websites in the ranking on Page 1 and exit after getting the answer to their searched query”.
Benefits of SEO
⦁ There are many benefits of doing SEO for a Blog, Let’s see some important benefits.
⦁ By doing this, the website can be ranked on the first page of the search engine results page.
⦁ By doing this, the Organic Traffic of the website increases. And more and more people visit our website.
⦁ Doing this increases the authority of your website.
⦁ When you do SEO, the value of your website increases in the eyes of Google, which helps to rank your article quickly. And when we also create a social media presence on our website, then the authority of our website increases even more.
⦁ By doing SEO, the website becomes more user-friendly. And provides a good experience for the user. And the more the website is user-friendly, the more it will help your website to rank.
Types of SEO
There are mainly 3 types of SEO.
⦁ On-Page,
⦁ Off-Page and
⦁ Technical
According to all three types of SEO, it is very important to optimize our website so that it can rank on the first page. So let’s understand them one by one.
On-Page SEO
On-Page SEO is a method by which we work on the internal factors of the website. This means we have to optimize the web pages of our website with many Techniques.
There are many activities of On-Page SEO through which we have to optimize our website.
How to do On-Page SEO?
So let us know about some On-Page SEO Techniques by following which we can do on our website and blog.
Keyword research
The most important thing to start On-Page SEO is Keyword Research. You can also say that On-Page SEO starts with keyword research.
“The better you do Keyword Research, the better your On-Page SEO will be. As I have already told you in On-Page SEO, we have to optimize our article and Meta tags and many other factors through our Targeted Keywords”.
Image Optimization
Optimize the image while uploading it. Keep the size of the image low and apply ALT Tags.
Do internal and external linking
Do internal linking in your article and do external linking wherever necessary. With this, the user gets maximum knowledge and along with User Experience, Ranking also improves. Internal linking also increases the traffic of your other pages. Both these activities also show Quality.
Optimize Heading Tags
Use Heading Tags in a proper way. Use the H1 Tag only once in the entire article.
Write proper and optimised Meta Title and Meta Description
Write the Meta Title well and write your Targeted Keywords or Phrase Keywords in it. Also, pay attention to the length of the Meta Title.
Optimize Meta Description as well use keywords as well as pay attention to its length as well.
“Meta Title and Meta Description are very important for the ranking of your website and for Quality SEO. It is very important to optimize both of these in a proper way”.
Off-Page SEO
In Off Page SEO, we do not have to work on our website. Within this, we have to create Backlinks on other websites, which increases the ranking of our website as well as the Authority and Website Traffic of the Website.
So let me tell you some Techniques of Page SEO by which work is done in Off Page SEO and backlinks are made.
⦁ Profile Creation
⦁ Guest Post
⦁ Forum Submit
⦁ Directory Submit
⦁ Web2.0
⦁ Blog Submission
⦁ Article Submission
⦁ PR Submission
⦁ Documents Submission
⦁ Image Submission
There are many other ways by which we have to create backlinks on other sites in Off Page SEO.
Technical SEO
“In Technical SEO, we have to work on the Technical Factors of the website. Due to this the search engine helps in Crawling and Indexing. So let me also tell you the names of some Technical Factors”.
Website Loading Speed
Pay attention to the loading speed of the website. Remember that the loading speed of the website should not exceed 3-4 seconds. Try that the loading speed of the website should be less than 3 seconds. This improves the ranking of your website on the Search Engine Result Page. And in today’s time, Website Speed has become very important and directly affects the ranking of the website.
Sitemap submission
Sitemap is like a map of the website. Where all our website data files are there, there is a roadmap, with the help of this Google’s Crawler easily crawls and indexes the website.
Robots.txt File
By creating a Robots.txt file, we tell the Search Engine which page of our website is to be crawled and which is not to be crawled.
Canonical Issue or Canonicalization
Canonical Issue is created due to URLs in the website, which is very important to fix.
Fixing Broken Links
Many times Broken Links are created on the website, due to which whenever someone clicks on that link, he gets to see a 404 or Page Not Found error. So this also has to be corrected. There are many other factors of Broken Links.
