🏢 Client Overview
Company: Baba Projects Pvt. Ltd. (BPPL)
Industry: Infrastructure | Optical Fiber | Rail Signaling | Civil Engineering
Founded: 2005
Headquarters: Ranchi, Jharkhand
Scope: 45,000+ km of OFC laid, operations in 18+ states, ₹334.11 Cr turnover (FY 2023–24)
🎯 Project Objective
BPPL approached Magnifier World to modernize its online presence and align it with its leadership status in the infrastructure and telecom sectors. The primary goals were:
- Build a professional, SEO-optimized website
- Communicate BPPL’s legacy and project scale clearly
- Improve user experience for clients, partners, and potential recruits
- Enable lead generation through contact and inquiry forms
- Boost search engine visibility across industry-relevant keywords
🛠️ Our Solution
Magnifier World has delivered best and a full-spectrum digital solution for BPPL:
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
🔧 Website Redesign & Development
Created an inbuilt responsive, mobile-optimized layout that was reflecting BPPL’s brand identity
Highlighted best of all achievements: 45,000+ km of OFC, 250+ successful projects, 18 and more states, ₹334.11 Cr turnover
Developed interactive components: contact forms, team profiles, timeline section, and FAQ
📈 SEO Strategy
Performed well and good technical SEO audit to optimize page speed, structure, as well as mobile usability
Integrated on-page SEOs with the best of all practices (meta tags, alt texts, URL structures)
Targeted set of key phrases: “OFC contractors India”, “rail signaling specialists”, “infrastructure companies Jharkhand”
✍️ Content Development
Rewrote all the available major sections: About Us, Director Message, Services, Why Choose Us
Crafted keyword-rich, user-friendly content to improve all types of readability and SERP performance
Developed a great and engaging case-specific copy that was highlighting BPPL’s authority in the field
📢 Digital Engagement Tools
Implemented newsletter subscription & basic analytics tracking
Added “Get in Touch” form with validation and mobile support
Integrated social media links to boost credibility and visibility
📊 Results
Optimization Statistics
Within 3 months of launch:
📈 Organic traffic increased by 170%
🔍 Top 10 Google rankings for targeted keywords such as “OFC contractor Ranchi”, “infrastructure companies in Jharkhand”
📥 Inquiries via contact forms doubled compared to previous months
🖥️ Visitors reported improved navigation and professionalism
📧 Increased email subscriptions and direct engagement from potential clients
🧩 Services Used
- Website Design & Development
- SEO Audit & Optimization
- Content Strategy & Writing
- UI/UX Enhancements
- Digital Lead Generation Tools
💬 Client Feedback
“Magnifier World didn’t just build us a website—they gave our company a digital identity that matches our scale and vision. Their attention to detail, technical expertise, and commitment to deadlines were impressive.”
🚀 Conclusion
Magnifier World successfully helped BPPL turn their legacy into a strong digital narrative. The project not only improved BPPL’s visibility but also made their story and services accessible to a wider, digitally active audience.
